is a family-owned holding company, founded in 2010 and based in Clearwater, Florida. We build, buy, and back companies that help online sellers grow, and one that exists because we love the outdoors.
Every company below runs as its own business with its own website. Here is what each one does and why it is part of the family.
Six we own and run. One we invested in.
Amazon review removal. Our flagship.
eCom Triage gets negative Amazon reviews taken down when they break Amazon’s own rules. Sellers pay for performance, per review removed.
Why we own it. It is our largest company, and it puts us in front of sellers every day. Most of what else is on this page is built for those same sellers.
ecomtriage.com (opens in a new tab)
Brand experience agency
Stello helps Amazon brands earn real customers. Its community of more than 5,000 verified US shoppers runs awareness campaigns, mystery shopping, and product testing, and brands get honest feedback and fresh content in return.
Why we own it. eCom Triage protects a brand’s reputation. Stello builds its momentum. Together they cover both sides of a listing.
stellomark.com (opens in a new tab)
Weekly podcast
Every week, Danan sits down with ecommerce founders, operators, and experts to unpack the strategies, tips, and tools sellers can put to work right away.
Why we own it. It keeps us close to the sharpest people in the industry and gives sellers useful advice for free.
ecomgrowth.show (opens in a new tab)Events calendar
A worldwide calendar of ecommerce conferences, sourcing expos, and the parties around them, all in one place and kept up to date.
Why we own it. Most deals in this industry start with a handshake at an event. We built the map so sellers never miss the room that matters.
ecom.events (opens in a new tab)
Amazon supplement brand
Simply Great Vitamins has sold quality supplements on Amazon since 2010.
Why we own it. It is the oldest company here. Running our own Amazon brand keeps every service we offer grounded in what sellers actually deal with.
Amazon storefront (opens in a new tab)
Outdoor adventure media
A YouTube channel, blog, and social feed about overlanding and outdoor travel, built on one idea: you do not need a lot of gear to get out there.
Why we own it. Not everything here is about ecommerce. This one keeps us outside and tells the story of the road.
adventurewithdanan.com (opens in a new tab)A marketplace for US-owned businesses
Rivly is an online marketplace open only to US-owned businesses. It carries no house brands, lets brand owners control their own listings, and keeps hijackers and counterfeits out.
Why we invested. Sellers should never depend on one marketplace. Rivly gives American brands a fair second channel, and we wanted in early.
rivly.com (opens in a new tab)Pitch us a company, ask for an introduction to one of ours, or tell us what you are building. We read every message.